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        <title>Comments for Word.  Just.  Plain.  Word.</title>
        <description>We&apos;re the Military and Airpower Guys of Jonah Goldberg of National Review Online + a stray we found wandering around looking lost.  All original material JHD, BHD, JR, WT,  and KA 2003-2010</description>
        <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html</link>
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            <title>Word.  Just.  Plain.  Word.</title>
            <description><![CDATA[To the Mass-Marketing Gurus at DA.A Sears corporate press release quotes an unnamed Army spokesman extolling the new line for melding the &ldquo;Army&rsquo;s timeless traditions with iconic styling.&rdquo; And following the Republican convention, the fashion blog Haute Concept added this note: &ldquo;Now gun-toting soccer moms like Sarah Palin [can] get all their fight gear with one stop!&rdquo;&ldquo;Strong brand identification through retail sales of products potentially can enhance the Army&rsquo;s recruiting efforts and the public&rsquo;s general goodwill towards the Army and its activities,&rdquo; the Army said in its statement Monday evening. &ldquo;The various marks can help build unit pride and esprit...]]></description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html</guid>
            <pubDate>Wed, 10 Sep 2008 03:03:13 -0600</pubDate>
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            <title>Comment from Jeff in Charlottesville on 2008-09-10</title>
            <description>
                <![CDATA[I was proud of my combat zone patch. For the sake of credibility I tell folks I was never shot at with anything accurate, but the Homers sorta tried. General Pagonis might have an opinion on this. Last time I looked he was trying to get Sears squared away, and he was in the sandbox longer than I was that time.<br />]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78168</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78168</guid>
            <pubDate>Wed, 10 Sep 2008 16:08:43 -0600</pubDate>
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            <title>Comment from BloodSpite on 2008-09-10</title>
            <description>
                I think I&apos;m going to be sick.
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78165</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78165</guid>
            <pubDate>Wed, 10 Sep 2008 15:25:14 -0600</pubDate>
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            <title>Comment from AFSister on 2008-09-10</title>
            <description>
                <![CDATA[I have no problem with people wearing clothing with military logo's- I do it all the time.&nbsp; But.. you're right about the patches.&nbsp; I didn't earn them, therefore, I shouldn't be able to buy or wear them.&nbsp; Same with medals, but you can do google searches for places that sell medals, patches, and just about anything you want.<br />
<br />
This way the Army has control over what is being sold- they have no control over most retail outlets selling &quot;Army&quot; gear.&nbsp; Sears also does a lot on behalf of our military and sponsor various public assistance projects, including &quot;Heros at Home&quot;.&nbsp; I am hopeful that the profits from these items will go toward these projects.&nbsp; Read more here: <a href="http://www.searsholdings.com/communityrelations/hero/military.htm" rel="nofollow">http://www.searsholdings.com/communityrelations/hero/military.htm</a>]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78160</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78160</guid>
            <pubDate>Wed, 10 Sep 2008 13:52:51 -0600</pubDate>
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            <title>Comment from Attila of Argghhh! on 2008-09-10</title>
            <description>
                <![CDATA[&nbsp;Bill,<br />
<br />
Don't forget the Versace scarf that goes with the designer flight suit...beeatch.<br />
<br />
Your last line is a keeper, BTW.]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78158</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78158</guid>
            <pubDate>Wed, 10 Sep 2008 13:11:02 -0600</pubDate>
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            <title>Comment from BillT on 2008-09-10</title>
            <description>
                <![CDATA[<em>As long as money goes back to the soldiers, what's the big deal with having yet another retail outlet for your brand - since you're already selling it anyway?</em><br />
<br />
Unit sales of unit-specific items go directly to the unit fund -- I've contributed to a couple of cookouts for the 29th ID and my old Guard unit by purchasing a hat or a T-shirt. In this instance, the money isn't going back to the soldiers -- it's going to Sears. The Army is only getting a percentage of the net, and if a single penny ends up in an MWR account, I'll kiss a goat on the lips on the 50-yard line of the Rose Bowl at half-time.<br />
<br />
Sure, the Lefties co-opted uniform items -- they used them both as talismans to give themselves an aura of derring-do and as statements to mock those of us who wore them &quot;on the job.&quot; Just because they did it -- and continue to do it -- doesn't make it right. Good men died for those patches -- not the pieces of cloth themselves, but for what they represented. They were something tangible that expressed something intangible. A spirit. A kinship with those who shared what you shared in the fight and in life. And a kinship with those who could no longer share in the fight or in life.<br />
<br />
You want to dress in overpriced cammies with a Sears label on your ass? <br />
<br />
Go ahead. <br />
<br />
You want to wear a designer flight suit with color-coordinated zippers and a cutsie dogtag logo for a pulldown? <br />
<br />
Be my guest. <br />
<br />
Leave my damn patch alone. You didn't f*cking earn it.]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78157</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78157</guid>
            <pubDate>Wed, 10 Sep 2008 12:59:26 -0600</pubDate>
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            <title>Comment from SFC D on 2008-09-10</title>
            <description>
                <![CDATA[Great.&nbsp; Now the Army is a &quot;brand&quot;.&nbsp; Who is the damn genius in the puzzle palace that came up with this?&nbsp;]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78152</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78152</guid>
            <pubDate>Wed, 10 Sep 2008 11:30:39 -0600</pubDate>
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            <title>Comment from Tim on 2008-09-10</title>
            <description>
                Hey, if the Old Navy can sell gear, why not the Army?
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78151</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78151</guid>
            <pubDate>Wed, 10 Sep 2008 11:28:35 -0600</pubDate>
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            <title>Comment from Damian on 2008-09-10</title>
            <description>
                <![CDATA[I find the whole thing a bit tacky, but isn't it just an extension of what kit-shops do on both sides of our border?&nbsp; I own t-shirts and golf shirts with Army logos all over them.&nbsp; I&nbsp;wear an HMCS&nbsp;Algonquin ball cap.&nbsp; I&nbsp;work out in Royal Military College shorts and t-shirts, and I&nbsp;have a ball cap with the RCAF&nbsp;roundel on the front.<br />
<br />
They just happen to have been bought at CANEX shops instead of Sears or Zellers or such (except the RCAF cap - that was <a href="http://www.daxwilkinson.com/RCAFbrands.html" rel="nofollow">produced privately</a>).<br />
<br />
Besides, what bugs me more is seeing actual uniform items that some punk picked up at a surplus store and is wearing ripped and cut up as a fashion statement.&nbsp; But that's been happening for years, too.<br />
<br />
As long as money goes back to the soldiers, what's the big deal with having yet another retail outlet for your brand - since you're already selling it anyway?<br />]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78147</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78147</guid>
            <pubDate>Wed, 10 Sep 2008 10:36:05 -0600</pubDate>
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            <title>Comment from fdcol63 on 2008-09-10</title>
            <description>
                <![CDATA[Argent,&nbsp; great point!]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78146</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78146</guid>
            <pubDate>Wed, 10 Sep 2008 10:16:42 -0600</pubDate>
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            <title>Comment from Argent on 2008-09-10</title>
            <description>
                <![CDATA[Yes, it's very ironic.&nbsp; He's become symbolic of rebellion (he's down here in Aussieland too) and let's face it youth is a rebellious time.&nbsp; (Hmm does that mean Bill's young or just that he never gr.. er nevermind.)&nbsp; I'm guessing most of them have no clue at all about his past.&nbsp; I've got even odds on even knowing the name.&nbsp; I aslo find it ironic that rebelling against the system by making a 'statement' involves buying into the system via mass produced Tshirts.<br />]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78144</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78144</guid>
            <pubDate>Wed, 10 Sep 2008 09:59:02 -0600</pubDate>
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            <title>Comment from fdcol63 on 2008-09-10</title>
            <description>
                <![CDATA[But will the new Army fashions&nbsp;outsell the Che Guevarra gear?<br />
<br />
BTW, does anyone else see the contradictory irony&nbsp;in a Marxist revolutionary having become a Western capitalist fashion icon?]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78143</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78143</guid>
            <pubDate>Wed, 10 Sep 2008 09:42:01 -0600</pubDate>
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            <title>Comment from 1IDVET on 2008-09-10</title>
            <description>
                <![CDATA[This one really pisses me off.<br />
I am one of those combat vets. I&nbsp;even have the patch tattooed on my arm.<br />
Assholes in the upper echelons are farking clueless.<br />]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78141</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78141</guid>
            <pubDate>Wed, 10 Sep 2008 09:34:58 -0600</pubDate>
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            <title>Comment from Katherine Optima Maximae on 2008-09-10</title>
            <description>
                <![CDATA[Heh.&nbsp; funny Mike.&nbsp; I prefer Grand Old Army...but then that would really date most of the people on this site. ;)<br />]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78139</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78139</guid>
            <pubDate>Wed, 10 Sep 2008 08:25:38 -0600</pubDate>
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            <title>Comment from RetRsvMike on 2008-09-10</title>
            <description>
                <![CDATA[i prefer these (and it would be entirely appropriate for most geezers around here)...<br />
<br />
<a href="http://www.westpointgiftstore.com/ePOS?store=465&amp;item_number=W40269&amp;form=shared3%2fcatalogs%2fcommon%2flarge_image_popup.html&amp;design=465&amp;__session_info__=GSwNF1J26%2fK6FG9Qe%2fq1bKZ3IsTBwvT9HttVp5qJb4U4NeYXTqJWgqEsWACG256u%2b%2fg%2fraeepbQZJmdc6votVBn7DY0051Cz" rel="nofollow">http://www.westpointgiftstore.com/ePOS?store=465&amp;item_number=W40269&amp;form=shared3%2fcatalogs%2fcommon%2flarge_image_popup.html&amp;design=465&amp;__session_info__=GSwNF1J26%2fK6FG9Qe%2fq1bKZ3IsTBwvT9HttVp5qJb4U4NeYXTqJWgqEsWACG256u%2b%2fg%2fraeepbQZJmdc6votVBn7DY0051Cz</a><br />]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78136</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78136</guid>
            <pubDate>Wed, 10 Sep 2008 07:43:23 -0600</pubDate>
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            <title>Comment from Katherine Optima Maximae on 2008-09-10</title>
            <description>
                <![CDATA[so..is this the new zouave look or the old green been look?<br />]]>
            </description>
            <link>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78135</link>
            <guid>http://www.thedonovan.com/archives/2008/09/word_just_plain.html#comment-78135</guid>
            <pubDate>Wed, 10 Sep 2008 07:40:47 -0600</pubDate>
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