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Winning the War of Ideas: Inside McDonald's Empire

[Kat]

In 2006, discussing Zarqawi's appearance in the machine gun blooper video, I noted that the war was already won for several reasons. One of which was the appearance of Zarqawi in a pair of white New Balance tennis shoes. When the enemy is buying (or hi-jacking) your products and wearing them on his propaganda video, you realize that his ability to become what he believed (ie, the masters of the Islamic Global Caliphate) was a bunch of horse hockey.

Here we've talked about the economic effects of the black market selling American goods with American dollars undermined the Soviet economy in a way that it could not recover from. Taking money out of the hands of the collective government and created a private wealth system the government could not compete with. Of course, Reagan outspent them on military and their politico-economic system was a rock around their necks. But the spread of the idea of freedom through every nook and cranny they could not fill in the hearts and minds of their people were filled up with American goods and American ideas.

I remember the first time I heard that a McDonald's had opened up on Red Square. Not exactly as spiritually uplifting as seeing the wall taken apart with sledgehammers and bare hands, but a quiet triumph for capitalism and, in the end, freedom.

In a piece originally aired last summer, CNBC presents: The Big Mac - Inside McDonald's Empire , CNBC high-lights McDonald's expanding reach into China. Several hundred stores.

Things to look for, the total blasphemy of Chairman Mao's giant picture over looking Tianneman Square with a giant photo of a Chinese mom sharing fries with her kid, emblazoned with giant golden arches within the cut out of a giant side of fries on the opposite side of the square, staring back at the glorious leader.

You could say in many ways that the expansion of such global, capitalist empires is the the expansion of the "American Empire". Our "empire" is not built on military conquest and holding land. The "American Empire" is completely misunderstood because of the long shadows of previous empires. The American Empire is the American Dream, the American idea of freedom, spreading from nation to nation. Sometimes by politics, sometimes by war, but, very often, it's through the hard work, innovation, inspiration and entrepreneurship of American citizens.

It might not always be clean and pretty or look like our idea of spreading freedom, but it is one of our most effective "weapons" against tyranny.

I'm just waiting for the first McDonald's in Baghdad.

I'll call it: V.I. Day.

6 Comments

Yeah, an' all that, except lately I've been reading the Biography of Teddy Roosevelt, and I'd say the U.S. is the empire it is today as much because of his expansionist manifestanglodestiny work as because of his younger cousin's willingness to go for it with Churchill. To be honest, there may yet be a day where commerce alone will suffice, but I believe today more than I ever have that TR was dead on; that a willingness to wage war, with full violence visited upon the enemy, is what promotes the peace that allows commerce to do what conquest by force of arms used to do. One of the things I learned last year (much to my surprise) is that the world was actually fairly 'globalized' prior to WWI, and that it wasn't until around 1970 or so that the world actually returned to a level of global commerce equal to that of before the war! Yes, McDs may be changing China, but you can bet it's only our proven willingness to kill people (and lots of them) that keeps countries like Russia and China at bay long enough for the insidious commercial trap to work... Z'at make sense?
 
P.S. Didja' all know that in Texas you don't have to declare a party when you register to vote, so you can vote for whomever you want in the primaries? Wanna guess who my spouse and I voted for today...? Heh, our strategy failed it seems, but it was close. Too Bad more people didn't do the same. Radical Iselectionism! I *LOVE* the diversity America is... Ha!
 
Well I don't know what your strategy was or who you voted for. However, since the outcome in Texas was what I wanted, I'm glad it failed.
 
The Commercial trap in China. About 4 years ago, I had a chance to spend some time in China as a tourist. I wasn't really sure of what to expect in that particular part of the world. I spent about a month in the Bejing area (northern China) and I was amazed at the commercialism. Yes there is a Bejing Mac D , I ate there as well as an Outback and Olive Garden. The most suprizing was during a tour of the Forbidden City, the Emperor's palace with the Chairman's picture everywhere, We came upon a Starbucks doing a booming business right around the corner from the old throne room. The dollar in what ever version you use is gaining fast over ideaology. Sometimes it isn't required to shoot em to win, just send them some good old American Capitolism.
 
"Well I don't know what your strategy was or who you voted for. However, since the outcome in Texas was what I wanted, I'm glad it failed." Are you sure? Hmmmm....? Which thing in Texas did you want? McCain or Clinton? I want McCain and Obama for the national, but if you wanted Clinton to be Prez, then I guess you are dead on. I suspect you don't, however, in which case what I wanted would have been better for the long term (since I agree w/ John, BTW about our choices in Nov)... Basically, unless McCain chooses someone like Condoleeza Rice as VP (which would *thrill* me), Clinton is just as likely to win in November as McCain, regardless of who she picks as VP (which I'd bet even money will NOT be Obama). Obama on the other hand doesn't stand a chance against McCain, no matter who he picks as VP, and I'd give *odds* on that. So, I voted for the person I wanted to be the Democratic nominee, in which case, unless you *do* want Clinton to be Prez, your 'gladness' is misplaced. But maybe that's too much outside the box.... :-)
 
Woody, For personal reasons, I'd like to ask you a couple of questions about your name, where you're from, etc. Could you please contact me via e-mail by going to my website and clicking on the contact me link at the top right corner of that page (I don't want to put that e-mail address in a forum that will end up on google, and it's coded on the webpage so it doesn't get found by search bots...) I hope you will, I think you may find it worthwhile. V/R SangerM
 
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