(Kat-Denizen Opinion; hopefully the Armorer doesn't think I am invading the castle via the port door with all my posts)
In light of the Armorer's post below, I thought I would bring this to our attention:
Analyzing Al Qaida's Media Arm
I believe both Sun Tzu and Clausewitz warned against over estimating your enemy. Bryan Preston from Hot Air goes head to head with the "experts" over their analysis of AQ's As-Sahab (The Cloud) capabilities. The long and short of it is, the "experts" believe that AQ's As Sahab "Institute" is a large group (in Bryan's words, "an army") of media and PR savvy men. They believe this because the group puts out a video every three days and the type of video is in different codes.
Bryan says, "not so much." That, in fact, it is likely one to four men with a bank of four or so computers, most likely laptops for mobility. They are PR and media savvy, but that, using a single computer, he and Michelle Malkin could write a script, film and produce a rather slick video every day last year using his laptop and some basic equipment that fits in a bedroom and he can breakdown and transport in a mini-van.
He goes on to say that the software they are using is available to anyone and his probably pirated since such software is often available for download on certain sites even before it is available to the public. He says that the most labor intensive portions of making the video are actually sped up by this software, like adding backgrounds.
I can attest to that. I am not as competent as Bryan or these internet terrorists, but I can take video, pictures, music and even backgrounds and voice overs and whip together a fairly decent video in less than three hours using a cheap software program that came with my cheap little camera and upload it in ten minutes to a free platform (like YouTube). A little more money, a little better equipment, we would have some nice vlogging at the Castle and the Middle Ground.
The translation and addition of the sub-titles are also "labor intensive", but only so far as it requires time to edit the script with time codes before emailing it to the only "army" the institute has, ideological followers who live in or come from many nations and are natural speakers of the language. Those don't even have to be in close proximity or know anything else about the media arm besides translating the script in an hour and returning it via email.
In short, I concur with Bryan that this is not necessarily the work of fifty takfiri, mufsidoon hiding out in a warehouse decked out like WNN (Waziristan Network News). With their disseminated network, they don't have to control distribution. Real and wannabe takfiri around the globe take care of that.
I believe this over estimation of their strength and abilities is a product of what the Armorer called "traditionalists" whose experience in creating video for consumption on network news leads them to imagine something much bigger and ponderous.
Also, I believe that the military IOs are failing to counter this ability because they do not take advantage of the same strengths within the internet community and they have routinely attempted to control the distribution of this message to the degree that it limits their counter-information war.
It's improved, as noted, with milblogger video conferences, but even this is limited by not improving the number of attendees or providing additional materials on a regular basis that could be added as visual aids or even developed into videos. Some Milbloggers have taken an end run at this problem, such as Uncle Jimbo at Blackfive with his occasional interviews with deployed military via skype where he has added images above the audio. Then there is Matt Sanchez, Michael Yon and even JD Johannes who have added video to their websites over the last year or so.
However, they have to do all the work or most of the work and the distribution of their information is sometimes limited because the people who are willing to distribute their work also recognize it as intellectual property. Something that working in a non-criminal, though free-wheeling environment creates the drawback.
A few bombers and a few internet jockeys can out pace a huge, organized and well funded military. In other words, a huge, ponderous, easy target that is felled by a guy with a laptop literally living in someone's basement.
David and Goliath.
What the Cyber War folks need is the equivalent of Special Ops. Small, flexible and relatively autonomous that takes advantage of the terrain, develops relationships with the inhabitants and uses both to their advantage. One of the advantages that the takfiri have is their contact lists and access to many websites. Centcom attempted to do something of the reverse by noting those who were linking to their stories and website and requesting a link back. While this is somewhat effective, it is certainly not routinely distributing updates or email alerts, though the MNF weekly newsletter also improves on this theory, it is a bit cumbersome, not as timely and does not always reflect the "market's" demands.
Let's call this first operation, Prometheus - bringing fire to the primitives. .
[Update: State Department Does Digital Jihad]
Walid Jawad was tired of all the chatter on Middle Eastern blogs and Internet forums in praise of gory attacks carried out by the “noble resistance” in Iraq.So Mr. Jawad, one of two Arabic-speaking members of what the State Department called its Digital Outreach Team, posted his own question: Why was it that many in the Arab world quickly condemned civilian Palestinian deaths but were mute about the endless killing of women and children by suicide bombers in Iraq? [snip]
Some analysts question whether the blog team will survive beyond the tenure of Karen P. Hughes, the confidante of President Bush who runs public diplomacy. The department expects to add seven more team members within the next month — four more in Arabic, two in Farsi and one in Urdu, the official language of Pakistan.
The team concentrates on about a dozen mainstream Web sites such as chat rooms set up by the BBC and Al Jazeera or charismatic Muslim figures like Amr Khaled, as well as Arab news sites like Elaph.com. They choose them based on high traffic and a focus on United States policy, and they always identify themselves as being from the State Department.
They avoid radical sites, although team members said that jihadis scoured everywhere.
Is State outstripping the DoD IOs? Maybe this will stir the competition.
Thoughts on Prometheus in Flash Traffic
Instead of limiting access to blogs or evaluating for "too much" information, an effective strategy would be to evaluate and rate websites based on their popularity, content and impact. Using a marketing strategy, analyze the "customers" and what they "buy". Develop product and distribution strategies to reach the customer.
Based on certain first person, non-scientific analysis, that would be personal stories told in the first person with coinciding images and video. Should be ten minutes or less in length. It should be released on Sunday night for upload on Monday's as well as prepared distribution on Tuesday and Friday. Before 8 AM Pacific. Again before noon. A better analysis would indicate what websites are more popular after work hours. Most importantly, any late breaking story has to be available to be posted for the morning rush. This is based on analysis of website visits which, routinely show these days as the busiest traffic and is only interrupted by "hot topics" that are linked.
I would also note that not releasing stories or information on the weekends or posting them on the internet on the weekends severely limits Monday morning exposure. Information, video and images should be made available before 6pm Sunday night for uploading and distribution by blogs that prepare for the Monday morning rush.
It is very similar to known media cycles. However, a good cyber squad would also know that sometimes the story released on Saturday that looks like it is languishing can pick up "legs" over the weekend, so don't take Saturday and Sunday off.
Instead of someone going around to websites trying to correct "misinformation" with explanatory comments, someone should have been going to the websites and alerting them to new updated information or product. Links in comments sometimes get picked up by the website or distributed to other comment sections, driving up visibility.
But, such links should be circumspect because, as this website notes, spamming comments is a no-no. Over use of the linking privilege could irritate the owner of the website. So keep it to "important" and "hot". A savvy internet and weblog viewer will have a feel for what that may be "hot" as well as the best sites to establish connection with. Recent developments have shown some movement in this direction though it is seven years in the making.
Yes, the military needs a geek SOF squad. Ability to perform one hundred push ups and sit ups is not a requirement.
Another note: "honesty in advertising". The stories have to be real and accurate with verifiable information and people. Disinformation is often easily spotted among the web "experts" in the field (as noted by the original piece on this story) and they have the time to root it out. That doesn't mean it has to have a convoluted story line or too many points of contact for verification. The story and images have to be compelling and they have to be the truth
One thought is the "counter" to stories and videos released by the terrorists or inaccurately reported by the media. Controversy sells even on blogs. Any corrections or adjustments should not only be released to the media that perpetrated the incident, but to the blogs and forums as well. If the media doesn't pick it up and distribute it and it is compelling enough, it will become "hot" of its own accord. Link to the original story with link to the correction or "counter" of a media or enemy information.
"This is what really happened" can take on an important part of the counter info-war. In fact, even an officially sponsored or noted blogs can be effective if they follow simple rules: a real person that speaks as an individual with a first person narrative is more effective than press releases or spouting something that's been edited a million times. Whoever is a member of the geek SOF squad has to have some autonomy and leeway. They have to be trusted with the keys to the kingdom.
Trust on the web can sometimes be difficult and is not conferred by status or professional affiliation. It is built. There can be no mis-representation of the person, their affiliation or the facts.
To do all of this, it does not require an "army". Too many people will result in the same problem that exists today: Goliath, slow and ponderous. It requires, as the original report shows, a few dedicated people with decent equipment, access, trust, and a "fire in the belly" for "job".
As they say in the Navy, it's not just a job, it's an adventure.
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